Zurich Financial Services Group (Zurich) is pleased to be supporting the PGA Seniors Open in Bad Ragaz for the fifth time as one of the co-sponsors. The tournament, which brings together the world’s elite professional golfers, is to take place at the Golf Club in Bad Ragaz, Switzerland, from August 7 to 9, 2009.
Supporting golf sport is an integral part of Zurich’s sponsorship strategy and provides Zurich with a welcome opportunity to reach customers and thus to communicate Zurich’s brand values in a symbolic and emotional way.
In Switzerland, Zurich also supports the Omega European Masters in Crans-Montana, the ZURICHOPEN in Schönenberg and the DB Ladies’ Swiss Open in Losone, bringing the excitement and skill of Europe’s best golfers to the Zurich region. In the US, Zurich is title sponsor of the Zurich Classic of New Orleans, an annual PGA tournament that has become a major element of the region’s economic recovery and raises significant amounts for local charities.
