Leading car insurer Liberty Mutual has launched a futuristic driving game that challenges players to not only finish first, but protect their sleek, high-tech vehicles from hazards by completing race tracks safely and avoiding collisions with other drivers.
In Liberty Mutual’s game – titled “2099” to set the stage for a futuristic gaming experience – safe driving means more points scored, which in turn unlocks challenging race tracks, sleek new vehicles and gadgets to enhance one’s car. 2099 can be played now at http://www.LibertyMutual.com/2099 , and is designed for people who enjoy taking 15-30 minutes from their day to play free online games.
“In designing the 2099 game, we posed the question: what would responsible driving look and feel like in the future?” said Greg Gordon, senior vice president of Consumer Marketing at Liberty Mutual. “Certainly, we envision our cars being more high-tech. On the other hand, there is one element of driving that will never change – an area we wanted to spark awareness around – the importance of staying safe behind the wheel.”
Indeed, Liberty Mutual’s game has strong ties to the company’s focus on responsible driving and role as a leading auto insurer. For example, a player’s driving performance also feeds into the level of insurance coverage for his or her vehicle. The more coverage a player has, the more opportunities to repair his or her vehicle and restore parts damaged during race time. Game play is keyboard-based and entails unique commands, such as an “accident recovery” feature that helps replenish a car’s strength; reflecting Liberty Mutual’s real-life auto insurance products designed to help customers move on quickly in the event of a claim or loss.
Liberty Mutual’s game can be played in single-player mode versus computerized drivers, or against friends and family, with up to six players per race. Players can also join a “public” game with acquaintances or random opponents who are online and ready to compete. Finally, 2099 can be shared by logging in via Facebook Connect, where social media users can challenge friends to a race, or by cutting and pasting the game’s “share“ link into a tweet, instant message or e-mail, inviting others to play.
