In order to reach your monthly goals as an insurance agent you have to meet enough people that need what you’re selling. Some agents find it challenging to generate insurance leads and aren’t sure how to achieve a steady flow of contacts. If you aren’t sure where to start or what methods are most effective, you can start with these basic ways to include in your lead generation system.
Are You Utilizing the Internet?
The internet can provide a substantial amount of potential clients for your business. Many people do their shopping online, and that includes searching for insurance. There are sites for consumers to go to and research the types of insurance policies that will cover their needs. They can type in basic information about themselves and receive policy details as well as quotes.
These companies offer this information as internet insurance leads and make them available to agents for purchase. This process saves agents a lot of time and work by providing them with quality leads of people who are actively searching for insurance coverage. You can determine the best policy for them based on the information they provided to the lead company, and you can contact them ready to make the sale.
Are You Visible Online?
Most businesses have a website and as an agent you should too. You can reach an unlimited amount of customers by having an online presence as people are searching the Web at all times of the day and night. Your website can get you clients while you’re on appointments, in meetings or even while you sleep.
There are insurance carriers who offer their agents the opportunity to have a website linked to the main corporate website. You don’t have to concern yourself with programming or trying to design a site because it’s all done for you. All you have to do is add your information and your photo to personalize it, and customers can contact you directly. Your site can provide information on all the products and services that you offer, and your clients can start the application process online.
Are You Asking for Referrals?
You could be missing out on a good source of free leads if you’re not asking your clients for referrals. Word-of-mouth business can lead to numerous leads and many potential customers. Your clients can recommend you to their relatives, co-workers and friends and can endorse your products and you as an agent.
Asking for referrals isn’t difficult and doesn’t have to be complicated. After you’ve delivered a policy, you can wrap up the visit by asking your client if they know of anyone else who could use the same coverage. In some cases it might be easier to narrow down the request and ask for a specific number such as five referrals.
If you put this method into practice, you’ll find that referral base will grow quickly. It will be easier to set these appointments because you’re going through someone who already knows you and the new prospect will be expecting to hear from you.
You can generate insurance leads that will get you the clients you need and keep you in business.
