MORE TH>N is set to unveil its new MORE TH>N Freeman advertising campaign, ‘The Storyteller’, on 28 December 2011.
Building on the award winning MORE TH>N Freeman campaign of 2011, ‘The Storyteller’ will see MORE TH>N Freeman recite a series of short stories handpicked from the “Book of MORE TH>N” which is a rich bible filled with everyday tales. Each story will revolve around human experiences and will demonstrate MORE TH>N’s products and benefits.
The adverts will build on the reassurance, trust and integrity themes associated with MORE TH>N’s brand values and will come alive in a multi-media campaign which kicks off with 30, 20 and 10 second tv and radio executions as well as a host of digital and social media activity.
The new initiatives have been developed following extensive customer research.
Pete Markey, Chief Marketing Officer for MORE TH>N and RSA, commented: “The MORE TH>N Freeman campaign has been a huge success and has really broken the mould when it comes to insurance advertising. We wanted to build on this success and have created an ad campaign that will reach the hearts and minds of people the length and breadth of the country.”
Commenting on his new ad, MORE TH>N Freeman said: “It’s almost a new year. With a new year comes change. Now change can be a scary thing, but without change we’d be left floating like a lemon peel. So this year, I have a new role…a more comfortable role, sat alongside the trusty Book of MORE TH>N. A classic book brimming with time-honoured tales of how the good folks at MORE TH>N move heaven and earth to solve the predicaments of the everyday. So sit back, turn on and tune in to the next chapter in the MORE TH>N Freeman saga. I’m MORE TH>N Freeman. Thank you for listening.”
Source : More Th>n
