Advertising has evolved to create some highly intriguing and entertaining characters in recent years. Although it is a competition for our attention and our business, there is a certain art that comes with a well-conceived television advertisement. Take the famous Progressive insurance commercials for example.
These convey a neat, clean and easy to understand service, only further enhanced by the personality of Flo, the cheerful insurance representative. She is always there to assist and mingle with customers while educating them on the coverage Progressive offers.
A visit to the company website parallels this almost enchanting tone. The site is also neat and clean, as well as easy to navigate. Customers can quickly access their policy details and see what discounts they are currently enjoying.
Although Flo may not actually “talk” to you on the site, her presence exists through helpful tips and articles offered there. You can learn about a specific coverage or insurance in general. This knowledge is a great tool in making a well-informed decision.
Each of the Progressive insurance commercials presents coverage that is neatly packaged in a blue and white box. The labels are easy to read and Flo is always there to elaborate on the key points. This may seem like a completely off the wall comparison to actual insurance buying, but with Progressive it really is not that inaccurate.
Insurance may be a confusing topic, however the Progressive website offers easy tabs so you can find the type of coverage you need. From there, just start a quote application and the rest is very self explanatory. Provide the information needed and you can get an accurate quote and make your decision. The Progressive insurance commercials may seem a little too simplistic, but the company does a wonderful job in following through with their message.
