Axa’s Swiftcover.com has chosen to replace Iggy Pop from its ‘Get A Life’ campaign by animated dogs. Iggy Pop animated the Swiftcover.com campaign since 2009, and actually made motor insurance interesting and boosted sales says Axa.
The new campaign features speaking dogs and presented as the Swiftbrothers. They are a boxer named Sid and a beagle called Johnny. They live close to their family in barksell with Mum, Dad, Grandpa and the rest of their buddies.
Every day is a new adventure for the dogs, who are voiced by former Happy Mondays dancer Bez, by radio and TV presenters Chris Evans and Noddy Holder, and League of Gentlemen duo Reece Shearsmith and Steve Pemberton.
Source : Marketing Magasine
The new campaign is to be launched for the beginning of the year, initially through Facebook for a couple of days on December 30 and December 31, before going live on TV from January 2 2012.
