RSA has today announced that it has been appointed by West Bromwich Building Society as the sole provider of its buildings and contents insurance policies.
New business will be accepted from Thursday 1 October 2009 and the new WBBS insurance product will be sold via RSA’s Stargate home insurance platform.
RSA will assist the Building Society by providing:
- Sales Consultants to work alongside West Brom’s sales teams to provide advice on driving sales and maintain confidence in RSA’s products and services
- Key Account Managers to handle the day to day relationship with West Brom, working with them to deliver strategic activity plans and drive overall account performance.
- Marketing Support, using RSA’s insight from MORE TH>N and Affinity teams, to grow the business and deliver campaigns that make West Bromwich Building Society stand out from its competition.
Commenting on the announcement, Andy Elkington, Partnerships Director at RSA said, “Winning this business is a further endorsement of our household offering and is another important progression in the growth of our Affinity division. This agreement demonstrates our commitment to working flexibly and providing first class products to serve the needs and wants of our customers.”
Paul Field, Divisional Director, Operations, West Bromwich Building Society, said, “We are delighted to team up with RSA to bring our customers home insurance from one of the UK’s largest insurance groups. This new proposition is further evidence of how we are reshaping our retail business to ensure we meet our customers’ needs more effectively with a greater choice of new and innovative services.”
