Moneysupermarket.com has just announced the launch of its free iPhone application. This mobile device application allows vehicle owners to shop around for motor and proceed a purchase directly through the mobile device.
This application, called Moneysupermarket Car Insurance, is available for the iPhone and through the UK Apple Store for free.
The mobile application provides a ‘click to call’ option from any car insurance provider to talk through the quote or purchase directly through their mobile device. The app is able to retain costumer details and remember where they are in the application in case the connection is lost.
Moneysupermarket.com has enhanced its website to detect when a user is using a mobile device and adapts the web page to be optimised on a mobile device. Also the online comparison website has optimised its email communications for mobile devices, showing customers their quote details and allowing customers to ‘click to call’ from the email on their phones.
Julie Fisher insurance expert at MoneySupermarket.com said: “The launch of our App is a real leap forward in the industry and means our customers can make big savings on their car insurance in just a few minutes on their iPhone. We hope that by having a great car insurance buying experience over a smartphone for our customers, the industry will soon follow our lead and optimise their sites to support those who want to buy their car cover while they’re on the move. We know that a vast amount of people in the UK now own a smartphone and are using them for increasingly complex tasks. We identified that making our service even easier for consumers to access on the go consumers was key and by working with our partner Mobile Interactive Group (MIG) we have created a great solution for our customers to get the best deal on their car insurance.”
Source : Moneysupermarket.com
