Hong Leong Assurance (HLA) has appointed Loh Guat Lan as its chief executive officer, replacing Charlie Oropeza. Loh was previously the chief operating officer of Hong Leong’s life division and has a collective experience of 19 years in the insurance industry. In a statement, HLA said its life division’s share of the domestic market has increased to 8.5 percent last year, from 6.3 percent in 2007, for total annualised premium, under Loh’s watch.