Liberty Syndicates Brazil, a member of Libert Mutual Group, has joined the likes of Sony, Coke and adidas in sponsoring the FIFA world cup in 2014.
As part of an agreement with FIFA, both Liberty Syndicates (Brazil) and Liberty Seguros (another member of Liberty Mutual Group), will be officially recognised as National Supporters of both the 2014 FIFA World Cup Brazil and the FIFA Confederations Cup Brazil 2013. The sponsorship agreement runs until October 2014.
“This is a unique opportunity to raise the profile of Liberty Syndicates’ Brazilian business,” said Liberty Syndicates CEO Nick Metcalf. “Football is almost universally recognised as the world’s most popular sport, and the 2014 FIFA World Cup represents the pinnacle of the professional game.
“With such a strong tradition of passion and support for football in Brazil, this sponsorship offers us the rare chance to reach a huge potential audience.”
Liberty Syndicates has only been trading in Brazil since 2009 but they already have offices in both Rio de Janeiro and São Paulo.
Florian Kummer, Liberty Syndicates’ Manager of Latin America Operations, said, “No-one thinks of Brazil without associating it with the ‘beautiful game’ and its colourful supporters. Football is a national obsession in Brazil; the people here eat, drink, and breathe the sport.
“To be recognised as a National Supporter of the 2014 FIFA World Cup will not only help strengthen our already significant market presence, but will also demonstrate our long term commitment to the country and our clients in the insurance sector.”
