Liberty Mutual Insurance (LMI), the commercial lines division of Liberty Mutual Insurance Europe Limited (LMIE), a part of Liberty Mutual Insurance Group, is revving up its sponsorship of UK motor sport by increasing the number of drivers it supports.
In addition to Alex Brundle and Sam Brabham, whom the company sponsored last year, LMI has added 18-year-old Formula 3 driver Tom Blomqvist, young karter Toby Sowery and rally driver James Slaughter to its roster, bringing the total number of LMI-sponsored drivers to five for 2012.
Alex Brundle, 21 will compete in the GP3 series with Surrey-based Carlin team and in the European Le Mans series. In addition, he will be joined by his father, British former-F1 driver Martin Brundle, when they compete in the Le Mans 24-hour race this June.
Sam Brabham, a name also strongly associated with British motor racing, will be competing in the 2012 senior Rotax Max karting series and 15-year-old Toby Sowery will be racing in the junior Rotax Max karting series.
Tom Blomqvist races in the F3 series at UK and European circuits. British F3 International Series is the leading single-seater championship in the UK and the world’s top Formula 3 series.
Dick and James Slaughter compete in the MSA British Historic Rally Championship driving Ford Escorts in major international rallies across the UK and in Europe.
The sponsorships allow LMI to promote its brand on vehicles, driver suits and helmets. Some races will be televised and there will be opportunities for LMI to take its brokers to view some of the races at major UK circuits.
LMIE’s chief executive Sean Rocks said: “We were thrilled to be able to sponsor Alex and Sam last year, in what turned out to be good learning experiences for them both. This year we want to continue and place a really strong emphasis on helping promising drivers at the beginning of their careers, which is why we’ve got behind Tom and Toby as well. With D&J Rallying, Liberty is entering the exciting world of rally driving. The British Historic Rally Championship offers us a great opportunity to promote the Liberty brand in the historic motorsport arena.”
“These sponsorships fit perfectly with our provision of liability cover for both motorsport teams and circuits and offers us lots of opportunities to promote our brand.”
