Keychoice this week launches a Social Media Start-Up Package, which will equip its brokers with the confidence and skills to use social media to protect and grow their businesses.
Keychoice recognised a need for an entry level support offering after listening to brokers’ concerns during its recent UK roadshow.
Derek Findlayson, commercial director at Keychoice comments: “Many brokers told us they were aware they were losing ground by not embracing social media to encourage customer loyalty and reach new customers. Often the inertia comes from fear of the unknown or a belief it will be too costly or time consuming, which isn’t the case. The smart competition is already involved and can and will poach customers and increase market share. This package gives our members everything they need to make the most of this cost effective medium and stay in touch with the market.”
The Keychoice Social Media Start-Up Package, delivered by Peak Marketing, can be integrated with any existing marketing strategy and shows brokers how to gain extra brand exposure, communicate new products, share knowledge and increase search engine optimisation by driving more visitors to their website and building a community around their brand. The package gives brokers operating in the commercial and personal lines sectors the ability to develop an online brand presence at minimal cost. With the importance of social media as a source of business recommendations continuing to grow rapidly, it provides smaller brokers with the opportunity to level the playing field when competing with large companies.
Delivered in four stages the Keychoice package provides: advice on setting strategic objectives and measures for social media activity; identification of suitable content and frequency ensuring consistent messages are being communicated to the target audience; a three month tactical plan and a set of social media guidelines to educate employees on the organisation’s social media policy. As part of the package, the broker is set up with profiles on the three key social media platforms Twitter, Facebook and LinkedIn with all the accounts streamed into one manageable control panel to save time and effort.
