Junction, the insurance affinity specialist, has announced a new five year agreement with the RAC to continue managing motor insurance for new and existing customers.
Since the partnership began in 2008, Junction has worked with the RAC to design and develop all of the brand’s private motor insurance products, as well as manage all customer interactions, resulting in significant customer growth.
The takeover of the RAC by the Carlyle Group in September 2011 prompted a full review of the organisation’s private motor insurance proposition. The next phase of the partnership will see Junction and the RAC using the existing platform to maximise insurer relationships, as well as launching new technology-focussed initiatives in a bid to grow customer numbers even further. The RAC’s desire to reward customer loyalty will be a key area of development. Together, Junction and the RAC will look at new ways to tap into and utilise customer and other data to drive more competitive rates for customers.
RAC Commercial Director, Kerry Michael, said: “We are delighted to have extended our partnership with the industry’s leading car insurance affinity provider. The new agreement will enable us to build on the existing solid foundations and to develop market leading propositions that consolidate the RAC’s position as the motorist’s champion.”
Peter Thompson, Managing Director of Junction, added: “The RAC is the ultimate UK motoring brand and has enjoyed success across a variety of products and services, so we are delighted see the strength of our partnership to deliver first class motor insurance re-affirmed.”
Peter continued, “The growth we have driven for RAC private motor insurance since our partnership began puts us on the right road to delivering its ambition to be one of the leading motor insurance providers. We are looking forward to strengthening the link between the RAC and its insurer panel to ensure customers get the most competitive insurance premiums possible.”
