Junction, insurance affinity specialist, has announced the extension of its partnership with M&S Money following a competitive tender process. Junction has been working with M&S Money since 2004 and the new agreement will see the brand partnering with Junction for at least a further five years.
M&S Money already has a strong market position in the motor insurance space. The new agreement will involve Junction using its technology expertise and strong insurer relationships to develop the brand’s customer proposition even further. The next phase of the partnership will grow customer numbers under an innovative, joint business framework and collaborative marketing approach.
Peter Thompson, Managing Director of Junction, said: “M&S Money prides itself on the high level of trust and loyalty that it has built with its customers. We are delighted that it continues to believe in Junction’s ability to deliver such high standards of customer service. Since we began working with M&S Money, insurance customer numbers and profitability have grown significantly. To keep the brand at the forefront of the market we must consistently find new ways to exceed customers’ expectations. We already have exciting new initiatives in the pipeline to drive further growth.”
Associate Director at Junction for M&S Money, Sherry Pestonji, headed up the tender process and added: “The success of the M&S Money/Junction relationship so far is the result of the team’s ability to work in collaboration to jointly develop market leading insurance offerings. The next phase of the partnership will see this evolve even further with the development of exciting new technology and e-commerce initiatives that match M&S Money customers’ high standards.”
Colin Kersley, CEO of M&S Money, commented: “Junction has already delivered a high level of success for M&S Money and its customers and clearly understands the requirements of the brand. In a competitive and volatile market we have confidence in Junction’s ability to continue driving the growth of M&S motor insurance and look forward to developing our strong partnership even further. “
The next phase of the partnership will commence from January 2012.
Source : Junction
