Hibernian Aviva, Ireland’s largest insurer, has renewed its sponsorship of Newstalk’s hugely popular “The Right Hook”, the evening drive-time programme hosted by Corkonian rugby buff and broadcaster George Hook. With approximately 100,000 listeners and growing, it is expected that the broadcast sponsorship will help raise the profile of Hibernian Aviva throughout the country.
Hibernian Aviva’s sponsorship of “The Right Hook” and its investment in Aviva Stadium is a part of the company’s ongoing brand investment as it moves towards the Aviva brand.
Commenting on the sponsorship, Tracy Atherton, group brand director of Hibernian Aviva said: “George Hook is the most well-liked radio personality in Ireland. He truly is the People’s Presenter and a champion for Ireland’s consumers so we are delighted to continue to support a programme like ‘The Right Hook’ that shares our commitment of looking out for the needs of Ireland’s consumers.”
Also commenting on the sponsorship, George Hook of “The Right Hook” said: “I am delighted that Hibernian Aviva will be supporting ‘The Right Hook’ for another year. Hibernian Aviva is a long-established Irish brand that truly cares about the needs of consumers so I am delighted for such a reputable brand to be associated with ‘The Right Hook’.”
“The Right Hook” can be heard from 4.30-7pm on weekdays on Newstalk 106-108FM.
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