Following a review of its policy wording and documentation, Groupama Healthcare has been awarded the highly coveted Crystal Mark from Plain English Campaign, and has launched a completely fresh approach to the supporting literature each group member receives.
A guarantee of a document’s clarity, the Crystal Mark accreditation is a clear demonstration of Groupama’s commitment to making its products as accessible and easy to understand as possible.
From February 2010, group scheme members will receive a newly designed Crystal Mark accredited member’s guide which includes a summary of their cover written in plain English. In addition, to bring greater consistency and clarity across all its products, Groupama Healthcare has brought together its separate policy booklets to create one Crystal Marked booklet for group schemes and one for individual products.
Groupama’s Director of Healthcare, Alistair Sclare said: “To achieve the Crystal Mark is a real milestone and a key element in our commitment to treating customers fairly. Plain English Campaign has rigorous standards and will not award the Crystal Mark unless documentation can be read, understood and acted upon by the intended audience. This has been a valuable opportunity to go back to the drawing board and really make our documentation as clear, concise and user-friendly as possible for the benefit of our members, policyholders and our supporting healthcare broker partners.”
