Specialist healthcare and protection insurer Exeter Family Friendly has announced their latest initiative to make their comprehensive private medical insurance plan Health Cover for Me more attractive to intermediaries.
The Exeter based insurer has announced the launch of a range of excess options on Health Cover for Me for the first time. The latest enhancement comes on the back of a busy 2010; with the introduction of a range of innovative underwriting options and a premium decrease of up to 12.5%, two notable highlights.
Commenting on the latest initiative, Head of Intermediary Sales, Mike O’Brien commented:
“As a provider, we never want to stand still; we know there are many features of Health Cover for Me that intermediaries like; they like it’s simplicity, they like unlimited cancer cover and they like the fact that there are no confusing limits to cover, which makes it different from the rest of the market.”
“But, what they have told us is that they don’t like the co-payment approach of premium control; their customers don’t understand it and as a result they don’t feel comfortable recommending it. As an insurer, it is our job to listen and to make the changes and enhancements that make a difference.”
The new range of excesses will include £100, £250, £500 and £1,000 options, in line with most providers in the market.
O’Brien concluded:
“Our supporters know that it’s not in our nature to follow the crowd, but we have listened and made a change which will allow intermediaries to compare us like for like with other insurers.”
“We’re confident that it is a comparison that they will like the look of. “
Quotes for Health Cover for Me are available from industry portals Insurance Resource and Prognosis, together with the Exeter Family Friendly website.
Source : Exeter Family Friendly Press Release
