Building on a successful relationship that has already spanned over five-and-a-half-years, Equity Insurance Partnerships (EIP) is pleased to announce the extension of its affinity insurance partnership with first direct, the banking brand which is a member of HSBC Group.
The long-term extension sees EIP continue as the bank’s exclusive provider of motor insurance for its 1.2m customers, administering branded sales and service through its affinity contact centre and online quote and buy channels.
first direct’s CEO, Mark Mullen commented:
“Over the course of our relationship EIP has demonstrated the level of service that first direct demands for its customers, producing customer satisfaction scores in excess of our incredibly challenging internal benchmarks.” He added: “Their dedicated affinity focus combined with market expertise, in-house insurer capability and compelling customer marketing propositions has delivered significant organic growth of the motor book. We are delighted to be extending our partnership.”
Charles Offord, EIP Managing Director, said this extension was a significant endorsement of EIP’s work as first direct are such a well respected brand, not just in financial services, but in UK commerce: “first direct is an incredible company. They are a multi-award winning business, with customer-centricity in their DNA. They continually raise the bar in service provision and customer experience, so to be in partnership with them means our ethos of customer service has to be spot on. We are hugely proud to be associated with them.”
He added that the extension highlights EIP’s strategy of affinity growth in a number of business sectors: “This partnership complements our existing affinity relationships across motor manufacturing and in financial services – demonstrating EIP’s credentials as an adaptable, agile and diverse affinity solutions provider.”
The contract extension continues EIP’s strong track record of successfully retaining key affinities following the recent renewal of deals with Triumph and Nissan, adding to a partnership portfolio already including Santander, Renault, Honda, Mazda and Silverstone.
