Prospecting insurance leads can be a challenge, but it is certainly worth the effort. You can create a lead generation system that will bring you potential clients consistently and will be worth the investment of your time and money.
Your insurance leads can come from various sources. While you put in the time to connect with potential customers, you can also have others on the job helping with those connections as well. Some of those sources will be free and others will require a minimal financial investment.
Generating Insurance Leads
There are all kinds of potential sources for generating insurance leads. You are your own walking billboard for your business as you come into contact with people and tell everyone that you know about what you have to offer. You ask questions about their insurance policies and tell them you’re available to provide assistance for their insurance needs.
You can generate insurance leads through advertising in newsletters, radio commercials and even with lawn signs. Many agents grow their businesses through free insurance leads from word-of-mouth, getting new clients from referrals. You can use a variety of techniques to attract consumers and get the leads that will allow you to increase your commissions.
Internet Insurance Leads
Since many people prefer doing much of their shopping online, you’ll find an abundance of business through internet insurance leads. There are online sites where consumers can input their information in order to learn about different types of policies as well as get estimates of how much each would cost.
You could sign up with a service that provides qualified leads and get access to the many people shopping online for insurance. You can acquire leads based on the products and services you sell and respond to online requests on a regular basis. You will be able to reach customers much faster and will have the opportunity to gain clients from all of the states in which you are licensed to write insurance.
Telemarketing Insurance Leads
How would you like to hire a company that does your prospecting for you? The right telemarketing company can put you in contact with the people who need your insurance products and services. They will help make this aspect of your business easier for you so that you can focus on making more sales.
You can get leads from the telemarketing firm and make the initial contact yourself, or you can have their team of professionals make the calls to get you pre-qualified leads. They will ask the appropriate questions and ascertain whether the person is ready to purchase insurance. They will even pre-set appointments for you as an additional service, and you can have a calendar full of opportunities to write business each week.
It’s wise to take advantage of all the methods for prospecting insurance leads that your budget can handle. The more leads you can get, the greater your chances for writing more business. Along with referrals and professional contacts you make, you can also get leads through a lead generation service.
