New analysis from independent insurance industry experts Consumer Intelligence has unveiled the fastest growing home and motor insurance providers for 2012.
The data, from Consumer Intelligence’s Insurance Behaviour Tracker product, comes from in-depth analysis1 of the car insurance and home insurance markets through 48,000 consumer interviews over the last 12 months.
Among the home insurance brands that have attracted the greatest net number of customers this year are John Lewis, Saga and Swift Cover. Motor insurers who have grown the most include Allianz, Hastings and LV.
However, Aviva, Axa, Sainsbury’s, Sheila’s Wheels and Swinton achieved top 10 places in both the home and motor lists, meaning they can be considered the most successful brands of 2012.
Ian Hughes, Chief Executive of Consumer Intelligence, explained: “Insurance customer behaviour has been affected by a great number of factors during 2012, including the impact of new legislation and on-going economic concerns. The insurers who have made the most progress this year have addressed these concerns in their own ways, from Swinton’s low-cost approach to Sainsbury’s clever use of the Nectar scheme to offer discounted insurance as well as shopping rewards.”
Insurance providers that have shown the most growth in 2012
| Top 10 HOME insurance providers for growth in 2012
(in alphabetical order) |
Top 10 MOTOR insurance providers for growth in 2012
(in alphabetical order) |
| Aviva | 1st Central |
| Axa | Allianz |
| Esure | Aviva |
| John Lewis | Axa |
| L&G | Hastings |
| Saga | LV |
| Sainsbury’s | QuoteMeHappy |
| Sheila’s Wheels | Sainsbury’s |
| Swift Cover | Sheila’s Wheels |
| Swinton | Swinton |
Source: Consumer Intelligence
