Travel insurer Columbus Direct has announced the expansion of its range low cost travel products into the German market.
The range of travel insurance products will now be available for purchase through the Columbus Direct German website, and includes Cancellation and Curtailment insurance, Complete Travel Cover and AuPair Travel Insurance for aupair trips for the duration of up to one year.
This latest undertaking is part of Columbus Direct’s continuing growth strategy, which has so far seen the company offer insurance products in 50 countries.
Commenting on the expansion, David Evans, Managing Director of Collinson Insurance Group, said: “We want to replicate the success Columbus Direct has seen in many countries by expanding our offering of technology driven products which put the customer first.
“Our experience and research on the German market have shown consumer habits for purchasing travel insurance tend to be much more traditional than those in the UK; with many individuals buying travel insurance from their travel agent. Thus, we believe that insurance products which are flexible, cost effective, can be accessed through an on-line portal and which are sold directly to the consumer could generate a lot of demand in this market.”
“With this expansion, Columbus Direct has brought its offering to Germany to cater to this demand. This move reinforces our commitment to our customers in the European region.”
David Evans adds: “Our strategy is to capture consumer interest through ease of access and flexibility of the cover. Customers can tailor the cover to their specific needs and benefit from the easy-to-understand policy guidelines.”
Source : Columbus Direct
