Churchill Insurance launched in 1989 as one of the UK’s first direct motor insurers. In 1990, they started selling home insurance and, over the years, have extended their services, now offering car insurance, home insurance, travel insurance, pet insurance, breakdown cover, van insurance and motorcycle insurance.
Churchill is a UK based company with all of their call centres in the UK and sell insurance policies by phone and on the Internet.
In 2003, Churchill was acquired by the Royal Bank of Scotland Group and now forms part of the RBS Insurance division.
Churchill values :
- People focused
- Challenging
- Passionate
- Action orientated
- Straightforward
The brand :
The bulldog was used for the first time in advertising in 1994. Less than 2 years later, the Nodding Dog™ brand was born and was an instant hit. 2005 saw a refresh of the brand, although the dog remains firmly at the heart of it.
Nodding Dogs™ can be ordered in Churchill website and include discounts for existing Churchill policyholders.
