New research released by Virginmoney.com shows that half of Scottish charities are planning to increase their use of online fundraising. The findings show that these charities would welcome advice and raining in order to maximise online fundraising. Nearly six out of 10 (56%) charities say there is not enough external support and advice on online fundraising.
The study shows widespread use of digital fundraising – just 8% of the charities surveyed said they did not use any form of digital fundraising and only 11% say online fundraising is not important.
Around 56% of charities say they plan to increase their use of fundraising websites and to encourage supporters to use sites – another 33% say they already use online fundraising extensively. Analysis shows online fundraising only generates around 3% of total giving which in 2010 was around £10.6 billion – £700 million down on pre-recession levels.
Jo Barnett, executive director at Virgin Money Giving said: “The online giving market is growing rapidly and charities and fundraisers benefit from using online giving services as they are more efficient and improve Gift Aid uptake.
“However charities need support and advice on maximising the amounts raised and on the techniques to use. Virgin Money Giving has run workshops across Scotland and has more planned as part of its commitment to help charities.”
Virginmoneygiving.com’s research shows the most popular method of online fundraising is Facebook used by 41% of charities, followed by online donation services which are used by 37%. Around a third (33%) of charities currently use online fundraising pages while 32% use Twitter and 7.5% use text/SMS.
Source : Virginmoney.com
