UK companies have started researching potential business destinations using online review sites in order to get the best value, it has been claimed.
Another way for firms to make savings on business travel could be to take out annual multi trip insurance for their workers, thereby reducing travel insurance costs.
Amelie Hurst, spokesperson for TripAdvisor, said businesses are taking into account the experiences of others rather than allowing their employees to book their own trips.
“With many companies scrutinising their budgets more closely than ever, business travellers are increasingly turning to reviews sites to ensure they get the best value for money,” she commented.
The Thomson and First Choice Trends Report 2009 recently showed that 80 per cent of people say they mostly trust the reviews they read online.
However, a fifth are sceptical, as they feel that people would only write a review if they had an axe to grind or a hidden agenda.
