The British Insurance Brokers’ Association (BIBA) has joined up with Broking Now! the leading insurance broker omnibus research panel from FWD Marketing. The research panel, consisting of a wide-range of business placing brokers, will provide a voice to the broking sector through independent research that BIBA will use to support its broker lobbying campaigns.
BIBA aims to help develop the research panel so that the sector has access to robust and independent broker research that can be used to lobby government, policy makers and the regulator on issues most affecting members.
Eric Galbraith, BIBA Chief Executive, said: “There has never been a more important time for us to have a strong independent channel for brokers to voice their opinion. We have already hit the ground running as we are using Broking Now! as part of our wider research to lobby for appropriate proportionate and cost effective regulation from the new regulator. I am really pleased that we will be working with Broking Now!.”
Mike Harmer, Research Director at FWD, commented: “We are delighted to team up with BIBA. Broking Now! has been capturing and sharing the views of the UK broker community for nearly six years. Broking Now! remains an independent study of all UK brokers, not just BIBA memebers but the BIBA endorsement reinforces the industry importance and quality of this study.”
Eric added: “Members can continue to engage with us in the normal ways but this new initiative will provide us with good quality research that we can take to MPs and the regulator, and I encourage members to engage with Broking Now! The panel also provides a service to the wider industry providing access to brokers on a range of subjects.”
The Broking Now! panel will be relaunched as ‘Broking Now! in association with BIBA’ and remains an industry wide survey across all UK brokers. Capturing the views of 250 UK brokers, per survey, from provincial brokers right up to global broking brands. FWD Research is a member of the UK Market Research Society and as such Broking Now! in association with BIBA, is a robust and independent view of the market. Broking now will continue to provide insurers and the wider industry with a channel direct to brokers.
Source : BIBA press Release
