In the same day, Google has acquired British comparison website BeatThatQuote.com for £37.7m and has then penalised its ranking.
Google decided to slap on a penalty to lower its ranking because of disrespect of Google’s webmaster’s guidelines.
As the news of the acquisition came out, SEOBook called out the site’s aggressive SEO tactics.
Aaron Wall shows how the site was using techniques that went against Google’s guidelines, such as link buying, doorway pages and other questionable techniques.
Shortly after, BeatThatQuote.com was penalised in Google. It wasn’t an all outright ban, being that the site is still indexed but if you search for the name of the site, it does not come up at the top of the results anymore.
With Search Engine Land
