AXA UK has appointed Havas Media UK to manage its media buying for all its brands in the UK including Sun Life Direct and Swiftcover from 1 January 20101.
AXA currently has an annual media spend of circa £40million in the UK, a comprehensive agency review was carried out appointing one agency rather than the current three in order to create greater efficiency across the business.
Havas will provide media buying services to help facilitate AXA’s new redefining / standards strategy including media strategy, planning and buying.
Olivier Mariée, group marketing and communications director for AXA UK, commented, “AXA has a strong brand in the UK. By appointing Havas to manage our media buying I believe it will provide us with increased strength and efficiency which will enable us to develop further our red line advertising campaign and messaging to consumers.”
