AXA UK has appointed Cheryl Toner as group marketing and communication director as Olivier Mariée, the incumbent director, takes up the global role of group marketing and distribution director based at AXA’s headquarters in Paris.
Toner will take up her new role from 1 November, reporting directly to Nicolas Moreau, group chief executive of AXA UK, and will become a member of the AXA UK Executive Committee.
Toner will lead the overall development and implementation of the marketing, brand and communication strategies to ensure that AXA realises its ambitions to become the trusted market leader for its distributors and customers in the UK and in Ireland.
Toner is currently AXA UK’s strategic marketing director responsible for marketing strategy and planning, customer insight and segmentation as well as for customer and distributor satisfaction programmes and tracking.
Nicolas Moreau, chief executive of AXA UK, said, “I am delighted to welcome Cheryl to my senior team at AXA UK. Over the last few years we have made great progress in our marketing communication approach resulting in our brand achieving top three status in the UK insurance market. Cheryl has been instrumental in developing the tools we use to measure our marketing effectiveness and ensuring that we build a customer-centric organisation. Her wealth of knowledge and experience will be invaluable as we continue to build the brand in what is a highly competitive market.”
