PartnerSpace is an easy to use, online portal offering independent brokers a secure forum where they can discuss business issues and ideas with AXA Insurance and other like-minded brokers using social media channels. It also gives brokers additional ways in which to interact and communicate with their dedicated sales support team, AXA Independent Partners.
The portal was developed following feedback from brokers and includes a wide range of features, including:
– information on AXA’s products, services and industry news
– broker support tools
– exclusive partner offers and deals
– online networking opportunities with other broker partners
Brokers are just beginning to dip their toes in the water and looking at what’s going on in the social media landscape but are still unsure how it can help them and their business. During its testing phase from July this year, 25% of independent brokers serviced by the dedicated sales support team in Ipswich have signed up to PartnerSpace.
AXA Insurance believes its social media portal can facilitate existing relationships with brokers and help to communicate information in places. A growing number of brokers are already familiar with social networks including Twitter, You Tube and Linkedin. The Partnerspace site is part of a wider support function for independent brokers. The AXA Independent Partners team was set up in February 2009 in direct response to broker feedback to better help brokers to target business opportunities to grow and develop their accounts.
Key benefits to brokers include easy access to empowered individuals who are able to deal with a variety of queries and requests, saving brokers time and hassle. All communications are personalised and tailored, including the name and picture of their AXA executive, dedicated contact details and the new website address. This personal service allows AXA Insurance to build a trusting relationship with their brokers and in turn allows brokers to meet and often surpass their own client’s expectations.
Mike Keating managing director of personal lines intermediary at AXA Insurance says: “We are committed to working in partnership with brokers and helping them build their businesses. We have listened to their feedback to understand what support and service they want and as a result we have created a unique proposition designed to meet their needs both now and in the future. It truly demonstrates our commitment to the broker community. The improved service we can provide through PartnerSpace will not only benefit our brokers but in turn benefit the end customer.”
Source : Axa Press Release
