The recalibration of AXA Connect, the online SME trading hub for brokers, has been completed with the appointment of a seven-strong leadership team.
In February 2015, Deepak Soni joined to overhaul the insurer’s e-traded SME offering and build a structure and proposition to establish AXA as the digital insurer of choice for broker SME. That initial phase has now been completed with the following appointments:
Jessica Abetti, Head of Marketing – Abetti has over a decade of marketing experience, most recently at Frost and Sullivan where she was Marketing Manager Europe, Israel and Africa.
Charlie Hardie, Head of Customer and Operations – Hardie has joined from Capita 02 where he was Customer Sales and Service General Manager.
Jason Bridgman, Head of Digital SME deals and Partners – Bridgman has been with AXA since 2011 and has been integral in building and developing the insurer’s e-trading proposition.
Wayne Barker, Head of Digital SME Underwriting – Barker has over 15 years’ underwriting experience, most recently as AXA’s SME Broker Account Underwriting Manager.
Anita Fenna – Head of Digital SME Sales – Another internal appointment, Fenna brings over 25 years’ underwriting and trading experience to the new role
These key appointments are supported by Barry Hawkins, Head of Digital SME Pricing and Judith Waterhouse, Head of Commercial Property Claims, both of whom will provide central resource to the revamped SME offering.
Commenting on the appointments, Deepak Soni, Director of Commercial Intermediary E-trading at AXA, said: “The recruitment of the leadership team is a really important step for us as we drive the evolution of our digitally traded SME offering.
“We have a wealth of experience across the team, both within the insurance sector and outside it, allowing us to develop a differentiated proposition and deliver it in a seamless and simplistic manner.
“This is a crucial step in the evolution of our electronically traded business and I look forward to the team working with our brokers and increasing our SME digital footprint.”
