AXA Commercial Lines has added a new learning facility to its range of professional development training services for brokers.
The ‘Local Training Clubs’ will provide local broker senior management with practical skills and techniques they need to successfully develop their businesses and communicate effectively with their customers. They have been designed to complement the comprehensive range of local technical training already offered throughout the year by AXA, in partnership with the Chartered Insurance Institute (CII) and BIBA, which provides CPD credits/hours together with online learning modules available through the Broker Assess application.
Their launch follows on from the inaugural ‘Broker Talent Seminar’ which took place in April in Bordeaux, providing directors of brokers with new skills and experiences accredited by the CII at 29 hours of structured CPD learning.
Feedback from the first Local Training Club event held at the AXA Manchester branch in May, focusing on how to create customer advocacy, was extremely positive. Further learning events are planned in June, including health and safety training taking place at the AXA Reading branch and insight from loss adjusters, to be held at the AXA Birmingham branch in July. Whilst the AXA branches will host the events, the majority of the actual training and workshop facilitation will be delivered by external topic specialists, which has been welcomed by attendees.
Alasdair Stewart, Commercial Director at AXA Commercial Lines, comments: “We want to ensure the training is relevant, and what our brokers want, which is why we are live testing the first few sessions, and will adapt them based on feedback from delegates before rolling them out nationally. For example, our brokers are saying that they’d really like some help with social media and how to effectively use this as a tool to communicate with their customers, so we’ve listened to that and will be incorporating it into the programme.”
