A new mobile application is set to keep Britain’s motorists moving and enable them to plan their route with the benefit of real time traffic information.
The app, the first by RAC, is progressive amongst traffic apps as it shows start and end points of congestion, overlayed onto Google Maps. The app pinpoints the user’s exact location, meaning an immediate view of regional traffic is easily at hand. Text and audio summaries of traffic conditions are also available.
This level of detail will give motorists the most precise and accurate view of live traffic conditions on the UK’s roads that is currently available on a mobile phone app. RAC’s app utilises up-to-the-minute traffic updates from Trafficlink, the UK’s leading provider of real-time traffic information.
The app is free to download, and is available for both iPhone and Google Android phones. Motorists can download the app at the iTunes App Store and Android Market.
RAC has a strong heritage in helping motorists plan their motoring journeys. Its Route Planner and Traffic and Travel News tools on its website, www.rac.co.uk, receive over two million unique visitors every month.
Saj Arshad, director of RAC sales and marketing, said: “RAC’s first app is a natural companion for motorists who frequently feel thwarted by the growing problem of congestion on the UK’s roads.
“Given the popularity of our Route Planner online, we know motorists trust RAC when it comes to all things motoring. We’re delighted to build on this legacy with a free app to help motorists plan their journeys using live traffic information.
“It’s already proving popular, too. Within hours of launching the app on Android Market, we saw a download rate of more than one a minute, and notched up a couple of five star ratings. Watch this space for more developments – for both apps and online.”
For more information on RAC’s mobile traffic app and to download the app for free, please visit the iTunes App Store or Android Market.
