Aviva’s health division today announced the introduction of Child Health Solutions, a new private health insurance product, designed specifically for children. Initially available to purchase exclusively via specialist insurance broker Sure Insurance Services’ Childsure division, Child Health Solutions offers some of the most comprehensive benefits in the market for one of the lowest prices available.
In addition to comprehensive in-patient, day-patient and out-patient cover, Child Health Solutions also includes benefits such as dentistry, physiotherapy and speech therapy that have been specially chosen to complement the paediatric services available on the NHS. Child Health Solutions also offers a Support Cash Benefit designed to provide parents with monetary help towards sundries such as travel expenses and parking costs if their child has to stay in hospital.
Available to purchase online via a simple quote and apply facility, Child Health Solutions is supported by an information portal giving parents access to invaluable information on children’s health and developmental needs, parenting and education. In addition, the portal also details the hospitals available and provides useful information designed to help customers make the most of their Child Health Solutions policy.
Alison Thornberry managing director at Sure Insurance Services, said: “We are delighted to be working with Aviva’s health division to offer Child Health Solutions. We spent many years researching the market to understand what parents look for from a child health insurance product and identified that there was a gap in child insurance provision for parents who want choice, speed and a private environment for their childrens’ treatment. A cheaper version of an adult PMI product generally doesn’t satisfy their needs and this was a key consideration when developing the product. With benefits such as speech therapy and dental cover, we believe that Child Health Solutions is the most child-focused healthcare product in the market.”
Rebecca Freebody, head of propositions management & market development at Aviva’s health division, adds: “Unlike many of the other child healthcare products, Child Health Solutions includes benefits tailored specifically for children. We are committed to offering products which work in conjunction with existing NHS provision and whilst the NHS is particularly good at providing paediatric care, particularly for the very young, we recognise that there are certain specialties – such as speech therapy, physiotherapy and dental care, which can be complemented by the private sector. We’ve developed Child Health Solutions with this in mind.”
