Aviva will fully reopened its wrap and sipp platforms for new business.
Re-engineered on a proven technology platform and including a series of significant improvements, the Aviva Wrap and Sipp platforms have been reopened following extensive testing with financial advisers.
The Aviva Wrap has been designed to enable financial advisers to meet the challenges, and capitalise on the opportunities, posed by the introduction of the Retail Distribution Review (RDR). It underlines Aviva’s commitment to independent financial advisers and follows the successful launch of Aviva’s Adviser Academy, Future Adviser programme and Aviva for Advisers portal.
The transition to RDR will be an exciting challenge and opportunity for advisers and the financial services industry. The Aviva Wrap supports advisers switching to a fee-based business model and – with training and support provided by Aviva – will enable them to demonstrate their professionalism and the value of independent advice.
Aviva’s Sipp has an important part to play in providing financial solutions, particularly to higher net worth customers who will benefit from a wide range of investment options and an ability to easily switch their holdings and rebalance portfolios.
Angela Seymour-Jackson, intermediary and partnerships director at Aviva, said: “Aviva’s plan is to become a leading player in the wrap and Sipp market. The Retail Distribution Review will mean profound changes to the way advisers do business, and we are committed to helping advisers maximise the potential of their business in what we believe will remain a thriving IFA market.
“Alongside our existing efforts to support IFAs during this transition – including the Aviva for Advisers portal, Adviser Academy and Adviser Transition Programme – Aviva has worked hard to redevelop its wrap to make sure it meets advisers’ needs today and in the future.
“We believe it will enable advisers to capitalise on the opportunities brought about by RDR, and the Aviva Sipp is a key component of the solutions needed for wealthier clients. By 2012 we anticipate that two-thirds of advisers will be using a wrap platform and my aim is to make Aviva Wrap the most recommended wrap and sipp platform in the market.”
The Aviva Wrap has been extensively tested with existing users and new advisers who have said:
- user friendly
- It meets the long-term needs of their business
- Enables them to simplify their business and manage clients in one place.
The Aviva Wrap offers:
- A new IT platform using proven technology*
- A choice of investment, ISA and pension portfolios
- More than 1,500 collective investment funds from 80 fund managers. Equities quoted on FTSE All-share and AIM indices
- Online portfolio and client management with online illustrations, applications and trading.
* Technology is provided by Scottish Friendly and Bravura.
