Aviva Spain, the country’s second-largest life insurer, today launches its new corporate website (www.aviva.es), in keeping with the Aviva group’s global corporate image.
The new website has incorporated the site of the asset management unit Aviva Gestión into the institutional website of the Aviva Group in Spain. This is the first step in the merging of Aviva Spain’s public websites at all levels: technical, administration and management, design, etc.
With the aim of informing and advising all types of users as effectively as possible, this initiative has optimised the structure and content of the site, as well as introducing new features designed in response to the interests of the public.
One of the major advances of the new site is the incorporation of RSS feeds, to spread and share information. With this means of distributing web content, Aviva will have subscribers to which it will be able to send regularly updated information and exclusive content.
Another aspect that has been significantly improved is accessibility, in line with the group’s goal worldwide. The new site has been designed so that any user can access its content with equal ease. The company’s objective is to raise the level of the architecture, programming and navigation of its website to “Double-A Accessibility”.
In the opinion of José Manuel Jiménez, Aviva Spain’s marketing manager, said: “This website brings major advantages for users. Not only is it more comprehensive, but it’s much easier to use too. It will allow us to keep our clients, and visitors in general, informed about everything related to the Aviva group in Spain.”
