Aviva announces the appointment of ZenithOptimedia as its global media buying, planning and digital agency. The appointment of a global agency follows an extensive review of the company’s media supplier arrangements.
The appointment of ZenithOptimedia will help maximise the impact of Aviva’s media investment around the world, bringing greater consistency to communications with customers, while generating significant cost savings for the group.
Amanda Mackenzie, Aviva’s chief marketing officer, said: “We’ve created a single global brand – a key step in our business transformation – and now is the time to move to a global media agency. An integrated, strategic approach to media will amplify our brand around the world.
“Alongside their first-rate media buying capabilities and international reach, we’ve been impressed by ZenithOptimedia’s grasp of our brand promise and we’re looking forward to building a global partnership with them.”
