For those who prefer shopping around on the net, Aviva has launched a new online car insurance brand.
Quote me happy forms part of Aviva’s strategy to continue to grow profitably its UK general insurance business, exploring new routes to market, and responding to changing customer buying habits.
Quote me happy is designed for drivers who like to shop online and via price comparison sites. They want a good quality product but are happy to serve themselves. Research shows that 75% of people now shop for car insurance on price comparison sites.
The new service offers fully comprehensive insurance only and is aimed at lower risk motorists who:
– Are aged between 21 and 75
– Have had no more than one at-fault claim in the past four years
– Own a car that is no more than 13 years old and is worth less than £40,000.
Cover includes personal accident and a courtesy car as standard with a range of options to add on for those wanting more extensive protection.
Steve Treloar, Aviva’s retail director, said: “Quote me happy is an online-only insurance brand, specifically designed for internet shoppers – offering fully-comprehensive insurance for lower risk drivers.
“Customers will be able to get quotes, buy insurance, print documents and manage their policies online.
“This new service builds on the success of our existing motor insurance business. It is deliberately distinct from the Aviva brand – which already gives customers the choice of dealing with us directly online, by phone or through an intermediary or other corporate partner. Quote me happy is designed for people who want a good quality product, but are happy to serve themselves.”
Quote me happy was a successful advertising slogan for home and motor marketing campaigns for us for several years and is still well recognised by customers. Even though the TV advertising ended five years ago there were still more than 45,000 search engine enquiries last year.
Source : Aviva
