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Aria Assistance : innovative identity protection online

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New online portal gives end users access to innovative Identity Protection services from Aria Assistance. The portal provides access to a range of practical protection services, advice on identity theft threats and how to counter them and, of course, contact details for practical help for people who become victims of ID theft and fraud. 

The Aria Assistance solution has been designed proactively to minimise the risks of Identity Theft to individuals, and then to provide comprehensive personal advice and support to mitigate costs and inconvenience if the worst should still happen. It is underpinned by personal telephone support from the Aria Assistance team, who will proactively maintain contact with the customer until all issues are resolved. The end result is an increasingly satisfied customer base and a unique value-add to Aria Assistance partners’ core products and services.

Recognising that the old model of some online checklists and forms is not fit for purpose in the modern digital age, Aria Assistance has teamed up with leading service and software providers to build a modular, white label solution that can be tailored, and priced, to suit its clients’ own customer bases. However, the Aria Assistance personal contact centre remains at the heart of the service.

Aria Assistance has teamed up with Equifax for credit reports, SentryBay for online anti key logging spyware and phishing protection and Experian DataPatrol which continuously monitors the wider web and social networks to immediately detect the theft, loss or disclosure of users’ vital personal and financial information. In addition, Aria Assistance can provide customers with access to legal advice through the existing partnership with Pannone LLP as well as CIFAS Protective Registration.

Aria Assistance commercial director Peter Dingle said: “Our line-up of reporting and software partners, coupled with our online advice services and resources, offers a comprehensive and strong barrier against the risk of Identity Theft. Combined with our unrivalled expertise in providing sympathetic and truly effective assistance, we believe it all adds up to an unbeatable package.”

Aria Assistance Identity Protection is offered as an assistance-only package. There is no insurable element to the service. “It’s not a compensation cheque that people want but prevention and, failing that, a quick cure,” said Dingle.

Patrick Leroy, Aria Assistance’s Chief Executive Officer, commented: “When we announced our launch of Aria Assistance we promised to bring new ideas and thinking to market – and we have not wasted any time in doing so.”

The bottom line is of course the practical help that people need if they fall victim to Identity Fraud, but this service recognises that much of the value of this service comes from prevention. The portal provides a shop window for the highest quality of advice from carefully-chosen and complementary providers, all of them recognised leaders in their field. The portal encourages the end user to engage with these services and to realise the added value they are being given by Aria Assistance’s business partners.

The core add-ons are:

SentryBay Personal Data Protection Suite

Personal Data Protection Suite is PC and laptop software that neutralises the two greatest threats to internet users – spyware that monitors your keystrokes and mouse clicks – and phishing scams that use fake sites to steal your confidential information. Keystroke logging and phishing are the cause of almost all data stolen from PC users.

Experian DataPatrol
Experian DataPatrol is part of a suite of identity protection services available from Experian Consumer Services, which help businesses and consumers manage the risk of data loss and ID fraud.

Experian DataPatrolcontinuously monitors the wider web and social networks to immediately detect the theft, loss or disclosure of users’ vital personal and financial information. Experian DataPatrol provides an early warning service, with instant alerts if users’ information is found online or in the public domain.

EquifaxCredit Report
Unlimited instant, easy online access to your up to date credit data including automatic alerts within 24 hours of key changes to your credit report.  Regularly checking your credit report to identify any unauthorised changes to the information is one of the best ways to combat identity theft. The service also provides monthly newsletters giving you ongoing advice and information.

CIFAS Protective Registration
Protective Registration allows individuals to seek protection against possible impersonation attempts, when they have good reason to believe their details may be used by a fraudster. For example: there may have been a violent crime or burglary in which your personal documentation has been stolen. Some requests follow a police or Citizens’ Advice Bureau recommendation. Applicants for the service are required to supply details – such as employment, telephone number, and length of time at the address. This information is held in the strictest confidence.

Pannone LLP Helpline Services
Pannone is a Top 60 law firm, recognised by both The Legal 500 Guide and The Chambers UK Guide as being ‘leaders in their field’. Based in Manchester and London, they provide a full range of commercial and consumer legal services nationwide. Pannone LLP is a limited liability partnership registered in England and Wales with number OC317202. Registered office: 123 Deansgate, Manchester M3 2BU.

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