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Aria Assistance : independent Europ Assistance team rebrands to shake up UK and Ireland

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Following recent authorisation by the FSA, the team behind the management buy-out of the UK and Ireland and International Health Solutions business of Europ Assistance has officially unveiled its new brand and vision of a single source of insurance and assistance services delivered with a superior service promise.

Aria Assistance will trade from its existing offices in Haywards Heath, West Sussex and Navan, Ireland.

The team at Aria Assistance, led by Tim Ablett and Patrick Leroy, now looks forward to introducing new products and services that complement and add value to their business partners’ brands. All will reflect Aria Assistance’s belief that business efficiency must come from smart management and operations, not by cutting corners on the assistance services.

Aria Assistance will be the largest independent assistance company in the UK offering both insurance and assistance solutions across all of its existing lines of business which include motor, travel, home emergency services, health assistance and international private medical insurance, working alongside its existing network of approved contractors and service providers.  The company retains access to Europ Assistance Group’s worldwide resources and network and will continue to provide assistance services on behalf of Europ Assistance Group in the United Kingdom and Ireland.

There will be a transitional period and, of course, existing underwriting arrangements will remain in place for policy holders. At renewal, most policies will be underwritten by Aria Assistance’s new partner, Great Lakes Reinsurance (UK) Plc which is a subsidiary of Munich Re, one of the world’s leading reinsurers.  Aria Assistance will continue to offer its own internal underwriting capacity through its subsidiary, Aria Insurance Limited.

Aria Assistance will also develop a broader offering building on the skills and resources within the business. Aria Assistance is the only UK owned firm able to offer a comprehensive range of insured solutions that are backed by its own assistance service centres. With a 40-year history of providing assistance services to UK and Irish customers, the firm has established relationships with vetted providers across the globe. Its superior assistance platform and a strong robust IT infrastructure enables business partners to offer white labeled services under their own brand with complete confidence.

At the heart of the proposition is a promise that one call to an Aria Assistance contact centre will give a policy holder the reassurance that they are in the best hands and that their problem will be dealt with competently, comprehensively and to its conclusion – be it a breakdown in Birmingham or a medical emergency in Managua.

The firm will continue to be managed by the current Chief Executive Officer Patrick Leroy, supported by the existing management team. Tim Ablett takes the role of company Chairman.

Commenting on the unveiling of Aria Assistance, Patrick Leroy said: “The strength of our organisation has always been its people and I look forward to working alongside them to introduce the new and innovative services we have in the pipeline, and to ensure that Aria Assistance is the benchmark for service delivery.”

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