Moorhouse’s subsidiary Moorlife has embarked on a recruitment drive to hire 30 people by November.
Moorlife was launched in September with a staff of 10 in response to demand from existing clients to provide standard covers including death, terminal illness and critical illness.
The success of Moorlife since had lead to the decision to drive the business forward by broadening its remit beyond existing commercial clients. The majority of staff being sought will enable Moorlife’s expansion into new markets by developing its capability for online quote and buy life cover.
To help oversee the planned recruitment and expansion Moorlife has appointed two new directors. Phil Roberts joins Moorlife as operations director with 18 years experience. He becomes a full time employee of Moorlife after working for the company as a consultant for two months. Previously he worked for Cardiff-based life broker Y3S Life. Leighton Phillips also joins Moorlife from Y3S where he held the role of head of marketing. He joins Moorlife as commercial director, bringing 14 years experience to the role.
Moorhouse chairman and CEO Lyndon Wood said: “When Moorlife launched in September this was to satisfy a growing demand from our general insurance clients for life products. Since then take up has been fantastic so it is a natural step to scale it out to the wider market.”
Moorhouse Group managing director Sian Pryce added: “Our existing infrastructure gives us the capability to launch into vertical markets very easily, which made a cost-effective and quick launch possible. It also means that now, with the addition of the 30 new staff we will be in an ideal position to scale the business further.
Source : Moorhouse
