Aegis Media announced today the appointment of Jean Lin as CEO, Isobar Asia Pacific. This new role is in addition to Jean’s current role as Global Chief Strategy Officer of Isobar, and is effective immediately.
Lin was a key member behind Isobar’s new global strategy and restructuring in May this year, bringing together Aegis’ digital agencies in 30 markets to create a coherent global communications agency with digital at its heart. Soon after the restructure the agency won Sprite globally, and was also appointed to handle the SK-II global digital assignment, led out of Isobar Asia Pacific.
Commenting on Lin’s expanded role, Mark Cranmer, Global CEO of Isobar, said, “Jean is taking on this regional leadership role in addition to her global duties because we believe much of our future as a pioneering global agency will be defined by success in the Asia Pacific region. Jean is a true visionary and pioneer of our dynamic industry. She has played a pivotal role in defining the global vision and ambition for our Isobar agency network and there is no one better in the world to ensure that the inherent vitality of the APAC region helps Isobar fulfill its global vision. We have an exceptional base of talent to build upon in the region, and I am delighted that Jean has agreed to take on this exciting leadership role.”
Isobar Asia Pacific to date has created successful brand stories for a number of blue chip clients including Coca-Cola, adidas, Procter & Gamble, Anheuser-Busch InBev and The Peninsula Hotels. Carat/Isobar was named Network of the Year 2009 in Asia Pacific, and Isobar was the runner-up for Digital Agency of the Year at the 2009 Agency of the Year Awards.
“The APAC region represents an exciting opportunity for Isobar to demonstrate its true global nature to the market and has a key competitive differentiation for the Aegis Group,” said Aegis Media Asia Pacific Chief Executive Nick Waters. “We have 500-plus talented digital experts in this region and one of the first pioneers in the industry complete with a global view, to support our clients and people. We are tremendously fortunate to have someone of Jean’s qualities lead our Isobar business.”
Lin founded wwwins in 1999 and wwwins Isobar today has become a powerhouse agency in the region. The Greater China agency has been recognized in numerous industry and creative awards and ranked No.1 in R3’s China Digital Agency Report 2009. Lin was also named in the Advertising Age 2009 “Women to Watch” and was recently featured by Campaign Magazine as one of Asia’s top female talents.
Source : Aegis Press Release
