Groupama Insurances has appointed Deborah Hall as its new Research and Insight Manager, heading up its Portsmouth based research function. Deborah will be responsible for gathering, evaluating and disseminating data from across the business along with external research to help inform and develop Groupama’s propositions and services. Deborah replaces Kerry Costello who has recently joined Groupama in France to head up its management academy.
A highly skilled research specialist, Deborah has previously undertaken senior research roles with major brands including Aviva Healthcare, T-Mobile, B&Q and Tesco. This experience will be valuable for the policyholder research that Groupama undertakes to measure customer satisfaction levels across the business.
Jamie Marchant, Marketing and Communications Director said: “This is an important role in our business. Deborah will not only cut through the noise to get to the information of real value to our company but she will work closely with the business to draw the conclusions necessary to enable us to respond to the changing needs of our broker partners and policyholders. I am delighted to have someone of Deborah’s calibre join our team.”
Deborah Hall adds: “Groupama Insurances is keen to continue to differentiate itself in insurance markets that are crowded and highly dynamic. Our research efforts will help us to identify opportunities and to maximise their potential. My team will be working closely with Customer Proposition and the three business divisions to find ways to keep us ahead of the competition. I am really enjoying the challenge.”
Source : Groupama Press Release
