AXA Direct and swiftcover.com have announced the appointment of Brett Bennett as Head of Ecommerce.
Bennett will report directly to CEO Stephen Hardy and will have overall responsibility for setting ecommerce strategy for AXA and swiftcover.com, including continuous site innovations and improvements and managing the two brands’ ecommerce team.
Bennett joins from Debenhams Retail PLC, where he was the Senior Web Manager responsible for the Debenhams.com ecommerce site. Under his management, this achieved a 45 per cent increase in overall visitors. Bennett also gained industry recognition from The Independent as one of the leading figures in Ecommerce in 2009 and 2010.
Bennett said, “I am pleased to be joining such a forward thinking company, particularly one that places such a heavy emphasis on online interaction with its customers. This will provide a challenge that will both test and excite me, and I am thoroughly looking forward to helping to continually progress the swiftcover.com online offering.”
Bennett was previously Head of Web at Middlesex University, where he studied prior to his employment, attaining a BA in visual communications and an MA in design for interactive media.
Source : AXA Press Release
