Admiral Group, the insurance specialist, is today reporting significant successes for its implementation of auto-enrolment (AE). Admiral enrolled on 1 May 2013 and of the 1,907 eligible staff, only 5.8% opted out, which equates to just 2.2% of the entire company, far below that of the average 5-15% as reported by The Pensions Regulator *.
Jo Thresher, head of money at work, at Jelf Employee Benefits said: “Auto-enrolment is on its way for all companies, and whether they see it as an opportunity to engage with staff or a threat to resources, will differ from workplace to workplace. It’s been extremely rewarding to work with Admiral who were so proactive and determined to make it a success.”
Admiral employed the services of Jelf Employee Benefits to select a provider (Scottish Widows) and to support the company in communicating AE to the staff. The communication played a significant part in the success of the project which was designed to engage employers of all ages.
Communications were all-encompassing, extensive and innovative, and included:
· Jelf Employee Benefits staff wearing tee-shirts emblazoned with a ‘We love pensions’ slogan whenever they visited – helping staff be both visible and approachable
· A pensions competition to win an iPad
· 185 presentations to all staff across 10 sites run by Jelf Employee Benefits
· Opportunities for one-to-ones for all staff
· Posters on display in staff bathrooms and stand-up banners around the office
· Extensive digital communication including pop-ups on PCs, personalised emails and a pensions video on Admiral TV
Richard Thorne at Admiral said: “Being on this side of a successful roll out is a nice place to be. The year of strategic planning and a proactive approach to engaging the employees are testament to the results we have achieved.
