Liberty Mutual Group is pleased to announce the winners of its BRING BACK THE 4TH™ contest, which – from May 13 to June 14, 2010 – allowed U.S cities and towns to compete for ten $10,000 grants to help save their official Fourth of July celebrations from being cancelled or curtailed, due to stretched budgets. More than 48,000 Americans from over 3,000 U.S. cities and towns visited www.BringBackThe4th.com to take Liberty Mutual’s quiz, with many using Facebook, Twitter, e-mail, and blog posts to rally their neighbors to participate on behalf of their communities.
Americans seeking to continue their local July 4th traditions were asked to take a brief U.S. history quiz at www.BringBackThe4th.com , featuring questions about people and events that helped shape our nation. Each completed quiz counted as one credit towards a website visitor’s town, and the 10 U.S. municipalities with the most completed quizzes would win grants. Bring Back the 4th grants are awarded to cities and towns in three size-based categories: small (four grants), medium (three grants), and large (three grants).
Following are the 10 cities and towns that will each receive a $10,000 grant from Liberty Mutual to support their Independence Day celebrations:
Small City/Town Category:
Steamboat Springs, Colorado
Springfield, Georgia
Belmond, Iowa
Winslow, Maine
Medium City/Town Category:
Wilmington, Massachusetts
Montclair, New Jersey
Bowling Green, Ohio
Large City/Town Category:
Springfield, Illinois
Cincinnati, Ohio
Vancouver, Washington
“We created Bring Back the 4th based on the idea that, when faced with a challenge impacting an entire community, Americans will rally together to make things right,” said Paul Alexander, Senior Vice President, Communications for Liberty Mutual. “And sure enough, tens of thousands of Americans went online and earned a chance for their hometowns to bring back their beloved Fourth of July traditions. We at Liberty Mutual are honored to support this groundswell of community spirit, and wish everyone a happy and safe Independence Day.”
In addition to BRING BACK THE 4TH, Liberty Mutual also helps America celebrate Independence Day by sponsoring The Boston Pops Fireworks Spectacular, a nationally broadcast CBS Television special featuring conductor Keith Lockhart and the Boston Pops orchestra. This year’s celebration will feature Country Music superstar Toby Keith and be hosted again by Craig Ferguson of the CBS “Late, Late Show.” Set on Boston’s Charles River Esplanade, last year’s concert drew more than 800,000 concertgoers and over seven million TV viewers. Liberty Mutual – whose sponsorship brings the concert’s 21-minute fireworks finale commercial-free to U.S. households – announced last year it would continue its sponsorship of the event through 2012. New for 2010, the entire concert will be broadcast in HD (high definition), also courtesy of Liberty Mutual. This year’s national broadcast will air on CBS-TV on July 4, 2010 from 10:00 p.m. to 11:00 p.m. 2010 marks the Pops’ 125th Anniversary.
